OUR BUSINESS MODEL FOCUSES ON EXCEEDING CUSTOMER EXPECTATIONS, CREATING UNIQUE EXPERIENCES AND HIGH-QUALITY PRODUCTS THROUGH MORE EFFICIENT PROCESSES
Customer at the center
Inspiring and exceeding our customers’ expectations is the goal that drives every team across the company. Active listening, real-time data analysis, and adapting production to demand are key pillars of our business model.
Brand experience
We work to offer an inspiring, high-quality shopping experience across all our sales channels, both physical and online. We design spaces specifically created to showcase our footwear and accessories collections and provide personalized guidance.
We incorporate digital experiences into our online platforms—such as 3D viewers, virtual try-on, and augmented reality—so that customers can explore our footwear and handbag collections in an immersive way.
Expert design
We have over 140 creative designers who work every day to create products that match the unique style of each Inditex Group brand. This talent is complemented by strong technical training, which is essential to ensure our standards of quality and comfort.
We are committed to technology and innovation to make our design processes more efficient. We use tools such as 3D printing to visualize and refine designs before production, which allows us to reduce the number of physical prototypes and optimize resources.
Our origins as footwear manufacturers have led us to deeply value the essential role of our suppliers in differentiating our products, ensuring the quality and comfort of our footwear and handbag collections.
