OUR BUSINESS MODEL FOCUSES ON EXCEEDING CUSTOMER EXPECTATIONS, CREATING UNIQUE EXPERIENCES AND HIGH-QUALITY PRODUCTS THROUGH MORE EFFICIENT PROCESSES

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Customer at the center

Inspiring and exceeding our customers’ expectations is the goal that drives every team across the company. Active listening, real-time data analysis, and adapting production to demand are key pillars of our business model.

Brand experience

We work to offer an inspiring, high-quality shopping experience across all our sales channels, both physical and online. We design spaces specifically created to showcase our footwear and accessories collections and provide personalized guidance.

We incorporate digital experiences into our online platforms—such as 3D viewers, virtual try-on, and augmented reality—so that customers can explore our footwear and handbag collections in an immersive way.

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Expert design

We have over 140 creative designers who work every day to create products that match the unique style of each Inditex Group brand. This talent is complemented by strong technical training, which is essential to ensure our standards of quality and comfort.

We are committed to technology and innovation to make our design processes more efficient. We use tools such as 3D printing to visualize and refine designs before production, which allows us to reduce the number of physical prototypes and optimize resources.

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Our origins as footwear manufacturers have led us to deeply value the essential role of our suppliers in differentiating our products, ensuring the quality and comfort of our footwear and handbag collections.

All our non-exclusive suppliers comply with our strict standards for quality and comfort, as well as Inditex’s policies on human rights protection, product health and safety, and environmental care.

Smart logistics

We rely on the latest technologies to respond quickly to customer demands, optimizing resources and reducing excess inventory. Through our logistics centers, we ship our footwear and handbag collections twice a week, with 48-hour deliveries to stores and online warehouses around the world. Thanks to RFID technology and integrated stock management, we can manage our inventory more efficiently and maintain a flexible response capacity.